Business Skills 101
Learning Outcomes
• Strategic planning and positioning
• Marketing fundamentals
• Pricing
• Management Skills
• Project Management
Course Details and Concepts
Define your strategic position
Complete SWOT analysis
Identify your guiding principles
Define your positioning statement
Cultivate a safety culture throughout your business
Define key elements of a marketing strategy
Assess the competitive landscape
Define your product/service offerings
Develop & strengthen distribution channels
Assess your promotional strategy
Understand fundamental pricing terminology
Identify profitable pricing strategies
Assess your Cost of Goods Sold and profit margin
Define team building and characteristics of high functioning teams
Define fundamental HR practices
Principles of running an effective meeting
Prioritizing, delegating and effective time management
Define the project planning cycle
Develop work breakdown schedule
Comments
“ Having just completed the LAE ten-week Project Management Essentials Course, I can say whole heartedly that it was an extraordinary experience. Instructor Lynn MacKinnon taught this course with a level of professionalism and courtesy where she welcomed every student into the class with warmth and a smile. Our group was made up of business professionals involved in a wide variety of industries both small and large whose primary goal was to learn the necessary skillsets that could be applied to our respective businesses. To say this course met our expectations is an understatement as the class discussions allowed us to take the curriculum and apply it hands on to our respective business cases. Since completing the course I have had the opportunity to apply it to both our family business and to a large scale project with my corporate employer. I highly recommend the Project Management Essentials course as it allows you to breakdown your project to its fine points and build a foundation to start your ideas and goals. It allows you to plan your budget, set your target milestones and develop a step-by-step process to completion. This course should be the baseline for any business owner or entrepreneur.”
JAMES TAYLOR
Business Development Officer
COMMISSIONAIRES NOVA SCOTIA
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